India is taking a major step toward strengthening its global trade position with the launch of the Export Promotion Mission (EPM), a ₹25,060 crore initiative (FY 2025–31) designed to make exports easier, more competitive, and more resilient.
Built on a “Whole-of-Government” approach, EPM brings together financial support, market access, and crisis protection under one unified framework.
For MSME exporters, this isn’t just policy, it’s practical support that can directly improve margins, reduce risk, and unlock new markets.
Two Pillars of EPM: Financial Strength + Market Access
💰 1. Niryat Protsahan (The Financial Engine)
This component focuses on solving one of the biggest challenges exporters face: access to affordable finance.
Key benefits include:
- 2.75% interest subvention on export credit
- Access to export factoring and collateral-free credit
- End-to-end financial support from pre-shipment to post-shipment
- Easier access to multiple financial instruments
👉 What this means for you: Lower borrowing cost, better cash flow, and the ability to take on larger export orders confidently.
🌐 2. Niryat Disha (The Market Access Arm)
While finance is important, market access is equally critical, and that’s where Niryat Disha comes in.
It helps exporters overcome non-financial barriers through:
- Compliance support (TRACE) for international standards
- Logistics cost optimization (LIFT)
- Market intelligence (INSIGHT) for better decision-making
- Direct connections to global buyers and networks
👉 What this means for you: Easier entry into global markets with fewer regulatory and operational hurdles.
🚨 Emergency Support: Protection During Global Disruptions
EPM also includes a Crisis Response Mechanism to support exporters during volatile situations like the West Asia crisis.
Key Relief Measures:
- ✅ Up to 100% risk coverage for ECGC-insured shipments
- ✅ Up to 95% coverage for upcoming shipments
- ✅ 50% reimbursement for freight and insurance (for non-insured MSMEs)
👉 What this means for you: Your shipments stay protected even during geopolitical or logistics disruptions.
⚙️ Simple 3-Step Application Process
EPM is designed to be fully digital and easy to access:
1️⃣ File Intent-to-Claim (IC) on the portal
2️⃣ Get your Unique Identification Number (UIN)
3️⃣ Submit claim/reimbursement through the system
👉 No complex paperwork. No unnecessary delays.
📌 Final Takeaway
The Export Promotion Mission is more than a scheme; it’s a complete export ecosystem.
It supports you at every stage:
- Financing your production
- Connecting you to global markets
- Protecting your shipments during crises
For Indian MSMEs, this is a rare opportunity to scale exports with reduced risk and stronger government backing.
💡 If you’re planning to expand exports or enter new markets, this is the right time to align your strategy with EPM.
👉 Need help understanding how your business can benefit?
Get in touch with us we’ll guide you step-by-step.
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